# Launch Your Career: Bridgestone Graduate Trainee Program (BE GREAT) Batch 2
Since its inception by Shojiro Ishibashi on March 1, 1931, Bridgestone has evolved from a visionary venture into a cornerstone of the global automotive industry. With the formal establishment of Bridgestone Tire Indonesia on September 8, 1973, the company solidified its footprint in Southeast Asia. Guided by the founder’s enduring mission—"Serving Society with Superior Quality"—Bridgestone transcends traditional manufacturing. We integrate this commitment into our corporate DNA, prioritizing environmental health and the sustained improvement of living standards worldwide.